[00:00:00] Speaker A: Sa.
[00:00:31] Speaker B: Welcome to Vital Signs. I'm Jen Gode, and we're here to optimize our greatest asset, our health.
Today we're going to talk about a part of health that is so incredibly important, and that's education.
Education allows us to really set ourselves for success and to achieve our peak human performance.
Parents grew up being told there was only one safe path. It was work hard, get into college, get the degree, get the job. But that path is getting shakier and shakier by the minute. So how should families think about education when the future is moving faster than the institutions built to prepare us for it? Today, we're going to dive deep into what it really means to prepare students, your children, your grandchildren for an AI Forward future. Not by abandoning education, but by rethinking what education must now become. The old checklist doesn't work anymore. Memorizing information is not enough.
Prestige is not enough. Our kids are entering a world where information is everywhere. But judgment, adaptability, communication, problem solving, creativity, and emotional intelligence are becoming more valuable than ever. Joining me today is Pardis Madhavi. She's the CEO and founder of my uni. She is an acclaimed author, educator, entrepreneur, and education futuristic. I want to dive deep into this because she is the person who knows all about education and where we need to go. Welcome to the show, Pardis.
[00:02:00] Speaker A: Thank you so much for having me here. Jen, it is an absolute honor and pleasure to be here with you.
[00:02:05] Speaker B: Thank you so much for being here. So, you know, as I said, I want everybody watching today. Parents, grandparents, educators, caregivers. Think about the young people in your life. Even think about the people who may be losing their jobs because they're being replaced by automation.
Are we preparing them for the world we grew up in or the world they're going to inherit? Because now AI can retrieve information in seconds. Our responsibility is not just knowing more, it becomes more advanced than that. So, Pardis, I think the question I want to open on is there's a lot of fear right now. There's fear about college costs. There's fear about whether degrees still matter. There's fear about AI making the whole system less relevant. There's fear about will I even have a job when. When this whole AI evolution finds. Finds itself in 2030. So what do parents really need to understand first and. And how do we break out of that fear cycle?
[00:03:01] Speaker A: Such a great question, Jen. You know, I think you're absolutely right. There is this huge fear cycle, and I think a lot of that is because we don't know Enough. Right. And so one of the jobs of education is to actually start to spread that knowledge and that thinking now. You're absolutely right. The information economy, the knowledge economy, that has completely shifted. And we're now in an era of a learning and thinking economy. Right. So one of the things I say to people is students don't need more content, they need context.
And we are absolutely at an existential moment when it comes to how we think about how we learn. So to, to your point, our economy is shifting. We are now in an AI economy, but education was built for the industrial economy.
So what does that mean? Does that mean that students are just going to be unprepared? Not necessarily. So the easiest way that I break it down for people is, do you remember a time when the calculator, you know, was not being an absolute central part of every math class? We all do, right? Those of us who are parents, at a certain point in time, the calculator was seen as a threat. There was a resistance. No, it can't be in the classroom.
Then it transitioned to, well, you can kind of like have it to solve a few problems. Now we teach with the calculator.
AI is very similar. If we want to be prepared for the AI economy, AI needs to be not just what we learn about, but it needs to be how we learn. And so we are able to fundamentally shift education to be about engaging with AI. And let me be very clear, we're not talking about replacing teachers. We're. We're actually talking about being human centered, but AI powered. We're talking about allowing teachers the freedom and the space to be more creative. But to actually use the AI to do a lot of the things like diagnostics, didactic learning, grading. How can the AI, this incredible technology that we now have, how can that be used to actually be expanding education rather than us kind of contracting it?
[00:05:03] Speaker B: Well, let me ask you a deeper
[00:05:04] Speaker C: question about this because this is a very hot topic in education right now.
[00:05:08] Speaker B: I'm a grandma and so my grandchildren are in elementary school and there's a
[00:05:15] Speaker C: big pushback against using AI because they think using AI is cheating.
[00:05:20] Speaker B: However, if we're not allowing our kids to learn and leverage the tools.
[00:05:24] Speaker C: I'm going to liken it to the 1980s when, you know, some computers were. Desktop computers were just starting to be a thing. And schools, some schools had them and we leveraged that and we learned back then it was basic coding right.
In elementary school, but most schools didn't want to even touch that with a ten foot pole. And I guess my question is, how should those parents, grandparents, educators watching today reframe how they're thinking about AI in education? Because it's not just cheating. It's our responsibility to empower these kids with the skills that they need in order to be successful in the economy of the future.
[00:06:05] Speaker A: And, you know, I think you're thinking about it exactly right, Jen. Because imagine this. When these students graduate, when they go out into the workforce, they are going to need to use AI in virtually any job that they take. I mean, not every single one, but they're going to need to be able to engage with AI for a whole host of things, everything from decoding their own health and blood results to figuring out how to do the particular job that they have just gotten. And so if we as educators are not teaching with AI, then I think we're doing our students a disservice. And we're in this moment right now, nationally, where the American public has spoken that the current education system is broken. It is not meeting the needs of students, and it is not meeting the needs of employers. And we're at this unprecedented moment in American history where 43 million Americans have some form of higher ed but have dropped out. And it's the first time in American history where your grandchildren, my grandchildren, our children's generation, will be less educated than their parents.
And it is the first time in American history where the United States is not only not in the top five or 10 in global rankings, we're not even in the top 20 when it comes to global rankings of higher education.
Six years ago, Jen, we were ranked number four in terms of global rankings. Today, we're number 24. We've been replaced at number four by Vietnam. So this, to me, is a national security crisis that all of us should be thinking about. We have to change education because that is the fundamental bedrock of our society and of our democracy.
[00:07:39] Speaker B: You know, those stats give me chills because I'm like, oh, we've got to do something about this. But so we've talked about sort of some of the cracks and some of the challenges. We've talked about some of the fears around using the technology.
Now I want to ask you, what is. What's the healthy educate? What's healthy definition of educated in today's world? It's no longer like knowledge. It's talk to me about judgment, entrepreneurship, communication, adaptability. Like, what.
What is a healthy level of education? What does that look like now?
[00:08:11] Speaker A: You know, I think education right now is so much about how do we think about Things, how do we learn things? And it really can be summed up in one word, Jen, and that is creativity.
How creative can we be with the existing tools? A lot of people had this fear that AI would actually replace creativity. And I think many of us educators and people who are kind of leaders in this space see as AI as something that actually enhances creativity. We're able to use these tools to literally take whatever's in our imagination and bring it to life. I mean, that's even as for me as an author, that's something I've experienced. I've built characters and worlds in my head and I can now use AI to bring them into video and photos and they can walk and talk.
So that is a whole up leveling of creativity.
So when we think about what are the skills that we need to have to be AI ready, I think it's those critical thinking skills that's going to be absolutely vital. The ability to engage with technological shifts, whether it be AI. We also have quantum that's on the horizon. So I think that the technology is going to continue to move and shift. And so a lot of it's going to be how open can your mind be to take in these different tools and begin to like mold them and play with them and create with them. Because to your point, if we continue to live in fear of the technology, then it's just going to pass us by and it's, you know, we could see a real challenge not just to our economy, but societally. On the other hand, if we as educators teach society how to use these technologies, then it's kind of an all boats rise sort of thing.
[00:09:52] Speaker B: You know, I immediately think of, and this is probably an outdated survey at
[00:09:56] Speaker C: this point in time, but several years
[00:09:58] Speaker B: ago when I first started on the
[00:09:59] Speaker C: AI journey, I want to say this was like 20, 20, 2021, 98% of creativity is basically educated out of our kids in the United States by the time they graduate high school. So what you're, what you're suggesting is a complete paradigm shift because we need to be training them to be creative. So I guess my question, and it has to be brief, unfortunately, because we're getting close to the close, but how do we help kids build confidence and agency to be creative and to engage that when we've been training it out for so long?
[00:10:30] Speaker A: Yeah, and I think it's, it's so unfortunate that we've been training it out for so long. How do we start to rectify that? It's about repetition and it's actually about widening the aperture and giving people the space and the freedom to be wrong. You know, the freedom to make mistakes and, and just to say, hey, go for it. Take some risks. And here we are with the tools, the technologies and the ecosystem to support you in starting to play creatively with these new tools that have emerged.
[00:11:00] Speaker C: That's fantastic. You know, folks, this reminds me that education is not disappearing. It really is evolving. It needs to evolve. It's needed to evolve for decades.
And the old checklist was built for a world that was linear, it was predictable. But our kids are stepping into a world that is going to require that judgment, that adaptability, resilience, communication, problem solving and creativity.
And so the real question is not whether our kids can memorize enough, it's whether, whether they can use what they have in front of them with wisdom, courage, and humanity. We do have to take a short break, but after the break, I want to get really practical. Amy is already in the home, so how do we use it without letting it do our kids thinking for them? Stay with us. More vital signs after these mess.
[00:12:12] Speaker B: Welcome back to Vital Signs. Loving what you're watching.
Stay connected to this show and every NOW Media TV favorite live or on demand, anytime, anywhere. Download the free Now Media TV app on Roku or iOS and unlock nonstop bilingual programming in English and Spanish on the move. Prefer podcast?
[00:12:29] Speaker A: Me too.
[00:12:30] Speaker B: Catch the podcast version at www.nowmedia.tv. from business and news to lifestyle, culture and more, Now Media is streaming around the clock. Ready when you are. We're going to dive right back into our conversation today. I'm here with Pardis Madhavi. She is the founder of Myuni and we've been talking about how families, kids and schools can prepare for an AI forward future without losing what makes us human. AI can be an incredible tool in the home. It can also be a very efficient way to outsource curiosity, persistence, and original thoughts if parents are not paying attention. So I want to get really practical with this and so parties. I think the first question I'm going to ask is how do we help kids use AI to think better, not think less?
[00:13:15] Speaker A: Great question, Jen. And I think the first step is going to what we were talking about before. Let's get the fear out of here, right? Let's start to destigmatize it. Because one of the things that I hear time and time again from students of all ages, K through 12, all the way up through higher ed, is they feel bad when they're using AI. They feel like, oh my gosh I'm doing something wrong. So instead of that, as parents, when we see our kids using AI, we can join them and say, hey, do you want to create something cool? And hey, is there a way to use this tool to maybe make a new song? Or is there a way to use this tool to make a new video? So rather than saying stop using this or get away from that or projecting, or I would say interjecting our fears about AI onto our kids, why don't we join them and we lead with curiosity so that our kids can be curious and creative.
[00:14:07] Speaker B: So let me ask you, because there's a lot of hallucination in these, in these open source models, there's a lot of times where the information that is spit back out is inaccurate or incomplete or maybe in a different context.
So how can we teach students to question the outputs to think critically and not confuse the speed of an answer? Because, man, AI answers confidently, even if it's dead wrong. How can we get them to think critically and not confuse the speed with actual truth? Like, what does that look like practically as we engage with our students?
[00:14:44] Speaker A: Look, I think one of the fundamental things with AI is, as they say, garbage in, garbage out. So if the prompt is lacking in some creativity and some criticality, then you're probably going to get exactly what you said.
One of the things that I find can be really useful for students is actually turning that fact of hallucination into a game. So actually starting to play with true or false. One of the greatest gifts that we as educators can give our students is the ability to build their sense of intuition and their sense of confidence, begin to question things. Because we are in this era of like, how do we discern fact from fiction? And it's not just AI. We're, you know, you and I both know, we're living in this era where even the news, we have a lot of questions about, we see something on the news and we're like, is that real or is that not? Or is that somebody's perspective or is it not? And so I think that what one of the greatest gifts and one of the onuses on us as educators is actually teaching students how to sift through this world that is now full of hallucinations, not just from technology, but in general. And that's something that, you know, societally we have to grapple with. I hear students all the time saying, even in relationships, they're like, is this emotion real or is it not? And so it's now on us as educators to start to help the next generation and even the existing generations to begin to tap into their intuitions and to get curious and creative about even their own, own processes so that they can then take that curiosity and turn it back to the technology and even interrogate the technology itself.
[00:16:20] Speaker C: You know, I, I, I'm, I'm giggling a little as you say this because I'm thinking back to, you know, there was a time when if it, if Google, if it was on Google or if it was on the Internet, it must be true. Even though you know so much that's out there is bunk. And we see that in every industry and now with social media, right? There's so many things that are, it's disinformation on, on social networks as well, but we're accepting them as truth or some people are accepting them as, as facts when actually their only opinion. And so I, I totally agree with everything you've said. Let me ask you the next question
[00:16:55] Speaker B: because I think this is really important for everybody.
No matter what stage, even if you're upskilling and, and you're, you're in education for a different reason to, to get to your next career.
What are the unique, the unique human attributes that we need to double down on, especially for our children to Prepare kids for 20, 30 and, and beyond?
[00:17:19] Speaker A: You know, I think curiosity, which we've talked about, creativity, which we've talked about, compassion, which we've talked about. I think a lot of this, you know, we need to lead with compassion because as we sift and sort through this moment where everything is changing everywhere all at once and we see that on a geopolitical scale, we see that on an economic scale and we see that down to even interpersonal relationships, everything is changing. The cracks in the system are starting to show. So how can we be curious, compassionate and also collaborative? How can we start to actually use the uniqueness of this human interaction? Like just think about the conversation we're having right now, Jen. A lot is coming out. I mean, you're changing my thinking in real time. We're having this conversation, we're able to collaborate and actually create new knowledge that then gets fed back into the system. So I think that all those seeds, creativity, curiosity, collaboration, compassion, these are all going to be the vital aspects of the human condition that are going to be even more necessary for the social change that we're walking ourselves into.
[00:18:26] Speaker B: Oh, I absolutely agree with you.
[00:18:28] Speaker C: And I'm going to ask you a
[00:18:29] Speaker B: follow up question because you know, with social media and it's all over the news, it's Addictive, it's not good. The mental health crisis that has been created for it. And we're starting to see some of these same situations with AI and that's part of the pushback at home. And, you know, and then add to it the guilt of, oh, if you're using AI, you're cheating. Coming from certain educators who, you know, are.
So what does healthy AI fluency look like for a child, a teen or an adult?
[00:19:01] Speaker A: You know, I think it actually begins with comfort, and I think it begins with an awareness of the different ways in which it actually has shortcomings. So I think, first of all, it's about being comfortable. It's about being comfortable playing with these AI tools and being comfortable being wrong. So that freedom to be wrong and to, like, completely mess up something, you know, and that's okay too.
So I think that that's sort of the start and then I think having the sort of sense of, okay, here's what it is extremely good at, and here's where it kind of falls short and then overlaying that with the real aspects of being human that we just talked about. So let's say it comes to your health. Let's say that you get a health report and then you put that into AI and it comes up with some recommendations. Probably best to then have a conversation, have a conversation with your parent or with your provider to then start to iterate on that. AI is a fantastic starting point. It is a fantastic companion, and, you know, so are humans. So I think that, you know, it. It's really about becoming comfortable with playing with it, with making mistakes. But I also think that we need to weave it into the education system, and that's really the onus is on us. So that's why, you know, this AI native university or in any kind of AI native education platform or program that actually says not only are we going to teach you about AI, we're actually going to teach you with AI and that's going to unlock a level of comfort, I think, for a lot of people.
[00:20:33] Speaker B: Oh, I. I couldn't agree with you more. Before I forget, I don't want to.
To miss out an opportunity. If the audience wants more information about you, your work, Myuni, where you're actually
[00:20:43] Speaker C: leveraging technology to personalize education.
[00:20:48] Speaker B: How can they find you? How can they connect with you?
[00:20:51] Speaker A: Thanks so much, Jen. Yeah, I would love to connect with all of your viewers, all of your audience. You can learn more about
[email protected]. and as a special gift to your Viewers, I don't us, but you can connect with me directly. You can connect with me through my personal website, www.pardismedavi.com. you can read about all my books. I've written a number of books. I'm still writing.
And you know, as Jen mentioned, I'm an education futurist and probably a larger societal future futurist. So if you're interested in education and you're interested in the future of learning, please reach out because we are absolutely on fire with how we can take this moment and education can actually live up to its responsibility to uphold and transform our democracy. So absolutely reach out. I can't wait to hear from you. We are on fire about this issue and can't wait to have those conversations.
[00:21:44] Speaker B: Thank you so much.
[00:21:45] Speaker C: We have just another minute, but if you could leave parents, grandparents, people who are watching students with one action item or one message today, what would you want them to take away from our conversation today?
[00:22:01] Speaker A: I think for parents, educators, I would say start to take the stigma and your own fears out of the AI conversation because your kids can feel it and your kids need to, and they want to start to engage with it and be curious and creative, and they feel that they can't do that as long as there is that stigma. So one action item. Have a conversation with somebody who's not in your generation. So if you're a kid, have a conversation with somebody. Your parents, if you're a parent, have a conversation with your kids. Have a conversation with somebody in your life where you invite them to play a little bit with AI. Maybe you invite them to do something creative with AI. Sit down, play a little, and don't be afraid to make a mistake. This is how we get past our fear and start to actually build the culture of AI that we want to undergird our society.
[00:22:51] Speaker B: Thank you so much. I really appreciate you being here today. Thank you for your expertise, Pardis.
[00:22:56] Speaker A: Thank you so much for having me, Jen. It's an absolute pleasure to be here with you.
[00:23:00] Speaker B: Absolutely. And folks like what today's conversation is reminding us is that the future is not asking us to choose between technology and humanity. It's asking us to become more intentional about both sides. AI can help our children access information, explore ideas, learn in powerful new ways. But it can't replace their voice, their judgment, their empathy created. We talked about creativity. We talked about courage and compassion or the ability to solve real human problems. So for everybody watching, rethink what what AI and readiness really means. Let's help our kids use powerful Tools without losing their own thinking. Help them become those strong, confident, adaptable, curious humans for the future. We do have to take a brief break. We will be back after these messages.
Welcome back to Vital Signs. Before the break, we dove deep into education, but now we're going to shift gears just a little bit.
Have you noticed that more people are exhausted, inflamed, anxious, foggy and running on caffeine, but we're still being told all
[00:24:24] Speaker A: our lungs look normal?
[00:24:27] Speaker B: Well, what if the problem isn't that our body isn't speaking but that we've stopped listening? Today, we're going to dive into that growing movement towards proactive wellness, longevity and learning how to ID the body's warning signs before the diseases show up. The reality is so many of us wait until something breaks down before we start actually paying attention to our health. But the body gives us warning songs, long warning signs, long before a diagnosis appears. It might look like we don't have energy, we're not sleeping well, we have inflammation, maybe we're irritable or we can't focus and that impacts our resilience. Joining me is Jordan COBB, founder and CEO of iVitamin, an IV Precision Wellness and longevity clinic focused on helping people optimize their energy recovery, their long term vitality through advanced wellness tools and text testing. Jordan, welcome to Vital Signs.
[00:25:21] Speaker D: Thank you so much for having me.
[00:25:23] Speaker B: Listen, Jordan, I've been so excited about this because I hear this literally all the time. People say I just don't feel like myself anymore. Maybe it's brain fog, it's low energy, maybe it's burnout and they've done all the things they say. Jen, I've gone to the doctor, my labs are normal. What the heck is happening here?
[00:25:44] Speaker D: Well, this is one of the reasons why we created Ivitamin is because we believe that we've all been told the myth that as we age, we're supposed to feel unwell, we're supposed to not sleep as well, we're supposed to not have the energy we once did or the recovery that we once did from workouts and stress and all of those things.
And we don't believe that at Ivitamin, we believe that, that our bodies, yes, are aging, but they're also sending us signals all the time that our bodies are depleted in some way, shape or form. And that by supplementing where they're depleted, we can actually sleep as well as we once did. We can have that sustainable energy without reaching for caffeine midday.
And we can feel like we once did. You just have to have the right tools that have to be utilized in the right sequence and then you need oversight to really get those optimized results that we're all looking for.
[00:26:41] Speaker B: I couldn't agree with you more. Now listen, you talk a lot about not missing the messages the body's telling us.
Let's talk about some of those early warning signs that most people ignore for too long. And I also am really curious why so many people have normalized feeling exhausted or depleted.
[00:27:03] Speaker D: Well, and I think it's because that's what we are all told is going to be the story. And I think we have now more information than we ever have to help us uncover that. There are different things like a depletion and vitamin B can actually help improve your sleep and part of the other B vitamins can also help improve energy. So our body is a cascade of systems and as we get older we don't absorb as much as we did. We don't make things like NAD. Our body doesn't naturally produce NAD. So when we turn 30 and that production drops in half, the only way to get those levels back up is through supplementation. So some of those early warning signs are simple. I mean you're waking up at 2 to 3 o' clock in the morning or you are just run down the brain fog. You know when you're working at on a project and you can't stay focused. All those little signs and symptoms we've accepted as the new norm. But with the right tools on board, they don't have to be. Your body is telling you what it needs.
[00:28:09] Speaker B: Well, let me ask you a question because we've talked about this on prior episodes and it's a very big topic of conversation in my circles. How much of this tuning out to our signals, how much of it is modern life has disconnected us from our, our innate body awareness. Like how much of is it connected to the pace of life? I mean there's a lot more stress and pressure in our in work, parenting, constant overstimulation because we're always plugged in. Like how, how much does this play into our lack of awareness or our kind of tuning out and not recognizing those early signs?
[00:28:47] Speaker D: I mean, absolutely Jen, I tell people this all the time, that we are taking on more than we ever have before. We're taking on more projects, we're taking on more work, we're doing more than we ever had. And so what does that mean? We need more capacity. And as high performers we're not going to accept that we're going to do Less we need those tools because we're going to keep going. And so you are totally correct in the fact that we don't listen because we push through and simply because we're doing more than we've ever done. And I think we're all creating, we're all creators, we're all creating our own lives. And if we can't enjoy them or fully be present for everything that we have created, then what is the point? And so that is really what our mission is, is to help people understand that that's the key.
[00:29:41] Speaker B: Goodness, you are hitting all of my yes. I'm like, yes, girl, preach.
You know, I think we've really become a society where we work to live and it's, that's kind of backwards, folks. So we live to be, we work so that we can live the life we want to live. We need to take that time. We need to be present and focused and we want, we deserve to have the energy and ability to do all those things. Okay, so earlier you, you mentioned some terms, you mentioned, you know, nad, you mentioned B vitamins.
We're hearing terms like those micronutrient testing exosomes is a big one, like everywhere. We're inundated by this. What are these tools like decode them for us and what are they actually designed to do?
[00:30:26] Speaker D: Vitamins and nutrients are responsible for all of those cascading systems in our body that I mentioned earlier.
And there are now elite services and things that you and I can take advantage of and incorporate into our wellness regimen that 10, 15 years ago weren't available.
And so it depends on what your goals are. But something like NAD that's directly responsible for the energy production on a cellular level, once it starts to decline, the only way to build those NAD supplements back up is externally. So that would be an NAD IV drip or a liposomal supplement that you take orally that can help your body make its own NAD. So there's various forms of that. Exosome IVs are a secretion of stem cells that can actually help the breakdown of cell to cell communication if it's given in an IV form.
So as we age, it makes sense that the systems would change. Our body's needs are going to change.
And simple vitamins that we're no longer, and nutrients that we're no longer getting from our food sources is a big reason why people feel the way that they do. A lot of people don't associate with vitamin D as a very important antiviral. And so having that on board and a Lot of people aren't getting it. And so there's supplementation and options now that if you have the data, because we can all watch social media, we can all see the influencer at midnight as we're scrolling and want to look and feel like them, but if we don't know what our bodies need, then we're just shooting in the dark and we're guessing. So without the data and a proper protocol or sequence and oversight, which is how we do things at ivitamin, we feel that that's the necessary key in order to get the optimized results that you want.
[00:32:28] Speaker B: Oh, absolutely. And so, like, let's take a little bit of a step back because, you know, IV therapies have been around for a long time.
They've been around for quite some time in the wellness community.
But maybe we have viewers who are a little bit skeptical or, or they're curious, but they're afraid to ask because it sort of became all these places popped up almost overnight, it seemed right. And, and so all of a sudden these things are rampant. But it seems like I'm a little afraid to ask if I don't know what it is. You know what I mean? Like, it's that kind of like I'm afraid to ask or I'm ashamed that I don't know because everybody else seems to like that kind of a culture has happened. So how do you explain IV therapy
[00:33:12] Speaker C: to somebody who's curious or maybe a little bit skeptical, and why it's important to pair these advanced wellness tools with the basics?
[00:33:21] Speaker A: Sure.
[00:33:22] Speaker D: So like you said, it's been around for decades. In the 60s, it was widely used to treat allergies and fatigue and inflammation and all of these other symptoms that people were feeling. And it made sense to treat them with vitamins and nutrients. And then we have been in this conventional loop of sickness and treating the symptoms and not the underlying cause. And so IV therapy can provide the benefits and those wellness sources that your body needs, and it can re establish that baseline. So essentially my business partner is a Texas licensed pharmacist and she's who's created all of the IV formulations that we have at our IV clinic in Austin. And we were the first brick and mortar location to open in Austin 10 years ago.
So when we brought this concept, she's the clinical brain and I'm the lifestyle brain that, you know, does the business side of things. And, and it really was the story for me where I was burnt. I was heading into burnout, I was a new mom, I had two babies under two. I was waking up to go to a really high performing sales job at the time and I wasn't taking care of myself, eating the right things or getting to the gym or supplementing and it started to take a toll and the stress was really wearing on me just like any high perform former can relate to.
And that's when she came to me and said we need to bring this concept to Austin. We need to bring that this is what it's doing for people's lives. So the benefits look like restoring vitality, energy, recovery, immunity. There's certain vitamins that are in that IV that can help improve sleep and help you get that full night's rest that some people haven't had in years, but they just accept it as the new norm.
[00:35:11] Speaker A: Mm.
[00:35:12] Speaker B: You know that's, that's really fantastic. And thank you for bringing that to the community and for sharing this with us. We are going to have to take a brief break, but before we do, folks, ask yourself, do I wake up rested to I crash at midday? Am I recovering well from stress and workouts? Do I feel better or worse than I did five years ago? Ask yourself the questions and understand your body whispers before it screams. When we come back. We're diving into the future of wellness. From IV therapy to corporate longevity programs and why Pro Health may just change how we think about healthcare. After these messages.
[00:36:11] Speaker C: Foreign.
[00:36:20] Speaker B: Healthcare in the future isn't centered around treating disease, but around helping people stay energized, resilient and functional for as long as possible. Welcome back to Vital Signs. Loving what you're watching. Stay connected to this show and every NOW Media TV favorite live or on demand, anytime anywhere. Download the free Now Media TV app on Roku or iOS and unlock non stop bilingual programming in English and Spanish on the move. Prefer podcast?
[00:36:45] Speaker A: Me too.
[00:36:46] Speaker B: Catch our pod version at www.nowmedia.tv. from business and news to lifestyle culture and more, we are streaming around the clock. Ready when you are. I'm going to dive right back in. I'm here with Jordan Cobb. She is the founder and CEO of ivitamin and we are exploring where health optimization optimization is headed and why businesses, wellness practices and consumers are all moving towards proactive care.
More and more people are realizing that health is not just about lifespan. It's about quality of life, recovery, energy, staying functional, clear, strong and present for the life you actually want to live.
Jordan, 10 years ago when you started this, your clinic Wellness optimization was kind of fringe. But now everybody is paying attention. What has changed?
[00:37:35] Speaker D: I think we have more information than we ever have before. Not necessarily from the right sources, but it's available.
And with that, people are curious. We've been taught that we have to feel a certain way and that it's unwell as we age. And now there's different modalities and tools available. And people are curious because they want that unlock, they want to have that renewed sense of vitality and energy and recovery and, and immunity. And again, once done properly with the data and the sequence and the oversight, people can really use these modalities to still feel well as they age.
[00:38:17] Speaker B: So let me ask you a question, and we were talking in the break briefly about this. You know, there's been some press about negative issues around some of these wellness clinics and facilities. There was, you know, there's been some, some side effects, side effects, and even as, as, as horrible as an untimely death. And so when we look at this and we do this, how do we become, you know, really informed consumers? How do we know which IV clinic or wellness practice is right for us? How do we do our due diligence and know that we're actually taking care of ourselves? Because you're absolutely right. There's a lot of disinformation out there. There's snake oil on, on social media.
So how do we become that informed consumer? So we're not just chasing, you know, scams or, or, you know, false, false remedies, if you will.
[00:39:13] Speaker D: I mean, it's a great question.
And people need to do their research and ask questions. Whoever's administering that iv, they need to know if they're a trained professional who's mixing that bag, where are the ingredients stored, sourced before they're injected into that iv.
And one of the things that we pride ourselves on at Ivitamin is having a pharmacist founder. She has created the formulations, the stability and all that goes into the mixing guidelines of what we're compounding these ingredients into these IV bags that are going to be infused into people.
And one of the things that comes up for us is there's a lot of mobile IV clinics out there.
And so my question is, if there's no brick and mortar hydration lounge that's tied to that mobile service, where are those ingredients and injectables stored? Are they stored in someone's personal refrigerator before they're mixed and infused?
And so those are the kind of questions that the consumer needs to be asking and needs to be, be thinking about, because it can be very serious if safety is not the number one Priority safety is our number one value. Exceptional safety. Another example of this is peptides. Peptides are all the rage right now and people can get them online and they're coming from research labs and facilities. And the question in the research is what is the difference between getting them from that and getting them from a compounding pharmacy? Well, combating pharmacy has to go through heavy restrictions that confirm the sterility, the potency. So you know what's in the vial before you're injecting it into yourself. And so the cost is not as cost savings by buying it online from a research facility. The cost savings is that you know that what you're injecting into your body is safe.
[00:41:16] Speaker B: And not only safe, but at the prescriptive dose I'd imagine. Because I see all the time, you know when, and I'm guilty of this, I search for something and I'm not even talking about injectables. Like it doesn't matter if you're talking about supplementation or anything. You search for a specific supplement and what is the first thing that comes up all the knockoffs and they are like one fraction of the like a 10 or 15% of the cost. Well, it's not got in it the same amount of, of active ingredient. We don't know if it was sourced in the proper way. We don't know if, if it, if there's other things in the formulation.
It might be filled with fillers. Like so it really is, we have gotten to a situation where we really have to be very, very diligent about what it is we're putting into our bodies. Because the other side of this is if they're using fillers, what are they using? Is it something that's detrimental to our health?
And so I really like the fact that it's, you have, you've put the emphasis on it's pharmacist led. They are, they're regulated, they can lose their license.
You know, whenever you've got that level of rigor, you know you're getting, you know the quality that you deserve. And so let me ask you now about the corporate wellness and partnership models because I know you are expanding in that area. So talk to me about what employers are beginning to care about more. Like why are they caring more about recovery energy and longevity? What is this doing in the workplace?
[00:42:38] Speaker D: I think more employers, I think Covid was a big impact for everyone and especially employers really saw how impactful it can be to invest in their employees health and wellness. And when we talk about even things stress Anxiety, burnout, all of these vitamins and nutrients and IV therapies and different ways to supplement these therapies can actually help decrease absenteeism because their immunity is being boosted. It can help increase mental clarity and focus.
And not just that, but having that ability to invest back into your employee where it matters most, so they can show up when they get home from their job with their family and be present and be able to leave that at work, all of those things. I think employees are really taking an investment into their teams to give them the tools to help people feel whole, as they should with the new demands that we all have.
[00:43:42] Speaker B: Yeah, I mean, and as a, as, as a multi business owner myself, I'm always thinking about how is it that we can set ourselves ahead? Because let's face it, in the world, like, how do you keep good employees? Like, retention is a thing. If we're, if we're providing the things that allow them to have that sort of stress, resilience and have that energy so that they have, they go home and still feel great instead of feeling completely depleted, I think that's a win in today's, in today's society. So let me ask you the next question. What do you think health optimization and longevity care is going to look like five years from now, ten years from now? Because things are changing rapidly.
[00:44:19] Speaker D: I think people are going to start looking for precision. They're not just going to be shopping on the Internet. I think that they're the influence that social media has and even podcast information. I think people are going to start doing more research because with AI there's going to be more tools available to get answers. I think people are going to be driven by data and not guessing any longer, especially the high performers. Right. A high performer of a CEO of a business is going to have decisions driven on data. They're going to have a process or protocol and then they're going to have oversight to ensure that they get the, the results that they want. And I believe that that's where healthcare and optimization, health and wellness is going and that's what people are asking for and that's how we do it. At Ivitamin, we have a longevity protocol that starts with data, starts with a micronutrient test that's going to tell people what's under the hood for their specific needs and body. And then there's processes and protocols. We've seen over 100,000 patients come through our doors in the last 10 years. So it's been able to help us create a sequence of those therapies and services because if they're out of order and you don't have the right foundational things on board that you need, Jana calls them the raw materials, then you're not going to get those optimized results. And then oversight is so key. If you don't have a nurse practitioner overseeing or a physician overseeing this protocol, then you're not going to be able to have it adaptable to your needs as they change. And so all of those things are going to be really monumental in helping people get those optimized results.
[00:45:59] Speaker B: Oh, I, I couldn't agree with you more. So folks, if you're watching, focus on recovery like it matters. Focus on the, the foundations, understand your baseline, get testing. Because the reality is supplementation is not meant to be a forever thing. Supplementation is meant to address where your def, your deficits are so that you could be optimized so you could be that peak performing human being.
I think the big takeaway, Jordan, is don't wait for a diagnosis to start caring for your health and longevity isn't really about chasing youth. It's about protecting your energy, your vitality and your ability to live life at its fullest. Thank you so much for your insights today, Jordan. If people are watching and want to learn more about you, about Ivitamin or about the things that you provide, where can they reach out and connect with you?
[00:46:40] Speaker D: You can reach
[email protected] and all the information will be there.
[00:46:45] Speaker B: Perfect. I recommend everybody take a look, understand what's going out there. Don't just trust anything some influencer says. Really, really pay attention, look at the data, look at the research and protect your health. Health optimization isn't about perfection. It's about paying attention earlier, recovering better and making choices today that support the life you want tomorrow. I want to thank you, Jordan, for joining us on Vital Signs. Thank you for helping us to better understand proactive wellness, IV therapy, recovery, longevity, safety and the importance of listening to our body. Thank you.
[00:47:17] Speaker D: Thank you for having me.
[00:47:19] Speaker B: And to everybody watching, I want to invite you to keep listening to the signals your body is giving you. Prioritize your sleep, hydrate, move daily, manage your stress and recover with intentions. I think that the biggest takeaway today is to ask better questions, do your research and don't wait for that diagnostic diagnostic to start caring for your health. I'm Jen Goadette. You've been watching Vital Signs where we learn how we can protect our greatest asset, our health. Unfortunately, all good things come to an end, including the show. But we'll see you same time, same station, next week. Until then, have a great rest of your day.
